brammo

SHOCKING BARACK
DELIVERING AN ENERGY EFFICIENT SOLUTION TO THE PRESIDENT

 

INSIGHT

While there are many new electric vehicles coming onto the market, the public perception is that they can’t travel far, don’t go very fast and simply aren’t that cool.

 

IDEA

Retrace the journey that automotive CEOs took when they flew to Washington DC in corporate jets to ask President Obama for a bailout. Except this time, we traveled the entire route on Brammo’s Enertia, the world’s first highway-legal 100% electric motorcycle, at a total cost of about $4 dollars per person.

 

INNOVATION

Along our journey, we realized that we were creating a new form of real-time movement advertising, sweeping up supporters in every town along the route. Every mile and every moment were tracked through our live hub, allowing the crowd to socially power the trip themselves. The mission grew nationally and previously unthinkable doors began to open, including The White House itself.

 

IMPACT

Brammo’s Shocking Barack took the country by storm for over three weeks, having been featured by over 150 news organizations including The New York Times, Los Angeles Times, Forbes, Boston Globe, and CNN among others. The total media impressions were valued at over $1MM, but there was one particular impression that proved invaluable. The trip’s momentum led Brammo CEO Craig Bramscher to be invited to The White House to meet with U.S. Energy Secretary, Steven Chu to discuss the future of transportation.

 

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