Every brand has a core set of attributes: their logo, colors, shapes, symbols, tagline, products, packaging, endorsers and more. These attributes make up a brand’s DNA.
Customizable image recognition for brands. A proprietary process is used to detect and identify a brand’s key attributes and connect the consumer to owned content and purchase.
We built a proprietary process to map a brand’s attributes and components and combined that process with a custom image recognition algorithm. Every current and future use of Brand Recognition is able to learn and grow smarter based on the algorithm’s success ratio.
Brand Recognition has fundamentally shifted how an advertising agency and a brand sees themselves and their ability to engage with a consumer through the product itself, in addition to user-generated content. It is a truly scalable platform that can be applied to thousands of brands across multiple categories. Brand Recognition was first put into practice for Bolthouse Farms in 2014 becoming their most successful product promotion to date and it was featured at the SXSW Interactive Conference 2014.