Ferrari Racing and Shell V-Power Club were looking for a way to drive excitement for their sponsorship of Top Gear in Sydney, Australia. More than a sponsorship, what if everyone could engage in a Ferrari race?
A multiuser remote controlled Formula 1 racing experience built on top of a Ferrari.
The mini cars and race track were modeled after their real-life counterparts, literally putting the power of Formula 1 Racing in the hands of users.
There were over 100,000 attendees at Top Gear and the Ferrari Racing experience was the hit of the pre-show. The mini track attracted users of all ages and drove awareness of Shell V-Power as a force in Formula 1 while highlighting the beauty of Ferrari.