Victorious is a mobile app platform for the world’s biggest internet stars and their superfans. With their launch forthcoming, we wanted to generate crossover discovery from one star’s superfans to another.
We created a visual language and animation style that brought each current and future star together in one place, Victorious.com. This newly created Victorious community is now comprised of stars from many different genres, every one promoting and building the superfan base of each other.
24 tiles were launched at once, all with an interactive HTML 5 animation style that brings each star’s personality to life in their own unique way.
The Victorious launch is still underway but has already gained plenty of attention from industry publications like TechCrunch and The Guardian. The true measure of Victorious’ impact will be the unprecedented engagement of today’s stars and their superfans.