Vitaminwater is formulated to give you an unfair advantage throughout the day. We set out to make every piece of interactive communication give users an unfair advantage as well.
An interactive bus shelter that charged user’s phones while they waited. The bus shelter became an alternative source of energy, as passengers plugged their phones into Vitaminwater Energy throughout the day.
The Vitaminwater Energy interactive bus shelter was the first of its kind to offer the streets of New York, LA, Boston and Chicago a much needed outlet and a shot of energy during their daily commute.
The bus shelter ran in cities across the US, and earned high praise for its interactive public service from the Huffington Post, Mashable, PSFK, Gizmodo, Engadget and more.