WonderShop is a next generation entertainment company that creates integrated shows, shorts and social content. For the people of WonderShop, there is no line between what they do for work and what they do for play. Put simply, wonder is what they do.
Work Play Wonder. More than just a brand identity, we designed a visual system that infiltrates every piece of their business and acts as a guiding philosophy in everything WonderShop creates.
We built a core set of brand components including: a strong solid W, a playful script W, a poppy chameleon color palette, and wonder inspiring imagery. When combining these components, the WonderShop brand identity now has near infinite possibilities, all working together to create the brand’s DNA.
The WonderShop brand ID has been extremely well received. It has resulted in a strong year over year increase in revenue and has contributed to the acquisition of original content programming assignments from The Disney Channel, Disney XD, DreamWorks and Maker Studios.