food porn index

FOOD PORN INDEX
SOCIAL TRACKER OF FOOD ON THE INTERNET

 

INSIGHT

#foodporn is one of the most popular hashtags in the world. The problem is the overwhelming majority of #foodporn posts are of unhealthy foods.

 

IDEA

Improve the health of the internet by shining a light on the imbalance of good versus bad foods. We created a real-time score of #foodporn by tracking hundreds of millions of hashtags.

 

INNOVATION

24 original HTML5 and WebGL micro-game experiences were built. Each one was designed to be shared, putting fruits and vegetables on an equal playing field as their cooler, unhealthy counterparts for the first time.

 

IMPACT

Food Porn Index has penetrated culture, having been featured in The New York Times, Fast Company, NPR, The Washington Post, PSFK, among others. But the true impact of the Food Porn Index has been its ability to encourage users to post more healthy foods, improving the score of #foodporn over 12% in the first year.

 

FOODPORNINDEX.COM

 

Foodporn_1
Foodporn_2
Foodporn_3
Foodporn_4
Foodporn_5

 

awards_foodporn