The premium bar category is among the most crowded and hardest to break into in the world.
Attract the modern consumer by giving visitors to the bar aisle a bold, inviting and nutrient dense alternative. Each package, box, billboard and installation gives potential buyers a taste of the personality, love and creativity that goes into every ingredient combination of every bar.
Connecting the real world and social world in unexpected and unique ways.
1) The evergreen packaging construct allows for the NII brand to stay current and relevant—by leveraging social trends, popular hashtags, and memes. As culture evolves, the NII packaging evolves with it.
2) The #NiiLove installation was designed to be shared and liked on Instagram. By putting the iconic Instagram heart in the center of the art piece— we give users a chance to complete it with a simple tap.
3) Every time a user shared their #NiiLove post on Instagram for their fans to see, the NII brand would donate 1 bar to a local non-profit organization.
4) The energetic, animated videos take popular phrases from Facebook and Instagram, and remix them into bright and engaging targeted social videos.
The NII Love brand campaign launch aims to use positive messaging to transform the premium bar category, the social world at large—and most notably, the local communities where NII bars are sold.