A unique opportunity arose when the international optical systems provider Zeiss, teamed up with premium mobile photography provider EXOLens to launch three new high-performance accessory lenses for iPhone.
Set a new visual and functional quality standard in the growing mobile photography space for the Zeiss x EXO collaboration, culminating in an Apple Store launch. Our goal was to visually articulate the precision and engineering that went into this collaboration as an awe-inspiring leap forward in mobile photography.
All touch points of this collaboration are as innovative as the products themselves. We designed a comprehensive packaging experience for the Apple Store, that pushes into new territory in its design, function and beauty. The experience achieves seamless premium interaction, from the moment you see the product photography to opening the package itself. The art direction for all product photography portrays the collaboration through unexpected angles and clean modern lines that emulate the products themselves.
The tech press went wild when news of the collaboration hit CES 2016 and momentum continues to build towards an Apple Store launch later this year.